Located in Zurich's vibrant MAAG Areal cultural district, Lichthalle MAAG stands as one of Europe's premier destinations for immersive multimedia art and next-generation experiential storytelling. This extraordinary venue has established itself as a pioneer in presenting large-scale, technology-driven cultural experiences that push the boundaries of traditional exhibition spaces.
Lichthalle MAAG's distinctive architecture—characterized by its soaring ceilings, expansive open floor plan, and industrial heritage—provides the perfect canvas for immersive installations. The venue's large-format projection architecture allows for breathtaking visual experiences that transform entire walls and architectural surfaces into dynamic storytelling environments. Its flexible spatial design enables creators to reimagine the space for each unique exhibition, ensuring that every experience feels custom-built and purposefully designed.
Equipped with state-of-the-art projection systems, advanced spatial audio capabilities, and cutting-edge lighting technology, Lichthalle MAAG offers technical infrastructure that rivals the world's leading immersive venues. The venue's commitment to technological innovation makes it an ideal partner for productions that demand the highest quality in visual and auditory presentation.
Situated within the MAAG Areal—one of Zurich's most dynamic cultural districts—Lichthalle MAAG is part of a thriving creative ecosystem. This former industrial complex has been transformed into a contemporary arts destination featuring galleries, performance spaces, dining establishments, and creative businesses. The district's blend of industrial heritage and modern cultural programming creates a unique atmosphere that attracts both local audiences and international visitors.
Lichthalle MAAG has hosted numerous internationally acclaimed immersive exhibitions and multimedia experiences, establishing itself as Zurich's go-to venue for ambitious, technology-driven cultural programming. The venue's reputation for presenting world-class experiences makes it the natural home for the world premiere of BECOMING MARILYN MONROE.
Beyond its technical capabilities, Lichthalle MAAG prioritizes visitor comfort and accessibility. The venue features modern amenities, climate-controlled environments, accessible facilities, and convenient access to Zurich's public transportation network. Its location in central Zurich makes it easily reachable for both Swiss audiences and international visitors exploring the city.
For BECOMING MARILYN MONROE, Lichthalle MAAG's vast, flexible space has been completely transformed into a multi-zone journey through Hollywood's golden age and Marilyn Monroe's extraordinary life. The venue's technical capabilities allow for the breathtaking projection mapping, immersive environments, and interactive installations that bring Marilyn's world to vivid life. Its industrial-meets-contemporary aesthetic perfectly complements the experience's blend of nostalgic Hollywood glamour and modern, cutting-edge storytelling technology.
As the venue partner for this world premiere, Lichthalle MAAG continues its mission to present cultural experiences that inspire, engage, and transport audiences—making it an ideal home for celebrating one of history's most enduring icons.
Situated within the MAAG Areal—one of Zurich's most dynamic cultural districts—Lichthalle MAAG is part of a thriving creative ecosystem. This former industrial complex has been transformed into a contemporary arts destination featuring galleries, performance spaces, dining establishments, and creative businesses. The district's blend of industrial heritage and modern cultural programming creates a unique atmosphere that attracts both local audiences and international visitors.
Abteilungsleiter Marketing + Ticketing, MAAG Music & Arts AG, Hardstrasse 219, 8005 Zürich
