WORLD PREMIERE
BECOMING MARILYN MONROE celebrates Marilyn Monroe’s 100th birthday with an immersive, interactive multimedia experience that brings audiences inside the making of a legend. Step into the lights and the lens—exploring the ambition, artistry, vulnerability, and brilliance that led to her becoming one of the 20th century’s most impactful cultural icons.
WORLD PREMIERE IN ZURICH, SWITZERLAND An Official Immersive Experience
Zurich, Switzerland – Broadway International Group, Marc Routh and Simone Genattin association with Bergamot Front Row Fund, Elite Fund Macau, and Broadway Asia International, proudly announce the world premiere of BECOMING MARILYN MONROE, anofficial immersive experiencein partnership withthe Estate of Marilyn Monroe, opening at Lichthalle MAAG in Zurich from March 26, 2026.The Swiss production is presented in cooperation with partner Darko Soolfrankand Lichthalle Maag.
is a captivating multimedia experience that takes you inside the making of the legend. This interactive exhibition is a powerful, emotional journey following in the footsteps of an icon from the first spark that ignited her career filled with courage, honesty, and passion, influencing generations to come. Presented in a theatrical environment that evokes a 1950s Hollywood film studio, with striking visual installations and interactive moments, this world premiere marks the 100th birthday of the woman who shaped culture and refused to be defined.
Through innovative projection mapping, an original music soundscape, film footage, and cinematic storytelling, audiences are transported into Marilyn Monroe Productions, from the sparkle of the Hollywood studio to the shadows of the backlot, where dreams and reality collide, revealing the woman behind the myth.
Guests step through a reimagined 1950s Hollywood studio and experience Marilyn’s meteoric rise to fame as a model and a film actress.
BECOMING MARILYN MONROE is a stunning immersive exhibition dedicated to the legend, one of the most influential cultural figures in history — a global icon and symbol of charisma, creativity, ambition, vulnerability, glamour, and modern femininity.
BECOMING MARILYN MONROE celebrates the artist, the innovator, and the trailblazer whose legacy continues to inspire new generations of creators and women around the world.
Located in Zurich’s MAAG Areal cultural district, Lichthalle MAAG is a premier destination for immersive multimedia art, known for large-format projection architecture and flexible spatial design, making it an ideal home for next-generation experiential storytelling.
